Edelman and Intelliseek publish the 1.0 Guide to the Blogosphere

Edelman and marketing intelligence firm Intelliseek just published a report on the Blogosphere for Marketers & Company Stakeholders, Trust MEdia: How Real People Are Finally Being Heard (PDF available for download from both firms' websites)

This white paper pretends "to sound a huge wake-up call: Blogging is not a passing fad…but any brand, business or organization that fails to grasp the fact may very well be."

Impossible to make any more extract now, I just learned about it, just have had time to get an overview of it but I am dead impatient to read it carefully, so find below the links:

Download the report: Edelman | Intelliseek (registration required)

Reminder: Richard Edelman's blog

Via NevOn