Ketchum didn't get it...
It seems like Ketchum is blogging since the begining of June. I wrote "It seems like" because when you see what they pretend to be a blog, then you wonder how they dare humiliating PR bloggers like this...
They don't understand anything in blogging, no comment, no trackback, no RSS feed, nothing else but a catalogue of old topics already discussed hundred of times around the blogosphere...
Don't even expect to see there any human voice, it's a collection of one page - one idea white papers...
Last but no the least, drop them an email to suggest what they should blog about, you'll perhaps win an iPod... Surprising they've called their "blog" ketchum ideas if the ideas are coming from elsewhere...
Definitely the best example of what a blog should NOT be. Congratulations Ketchum. Probably the best way to support the launch of your new Personalized Media Service...
Constantin has a great post about it.
Two things:
I think they have an RSS feed but are unaware of it:
http://www.ketchumideas.com/?feed=rss2 (they also have RSS .92 and Atom 0.3, though I don't know enough about it to know the differences.
Why do you make links open in new windows? I've always agreed with J-Walk on this one: http://j-walkblog.com/index.php/weblog/petpeeves/ (it's #3 on the list)
Posted by: Scott Caplan | 20 June 2005 at 11:37 AM
Hi Scott,
You're right, they probably don't know that they have it, although they have RSS, RSS 2.0, Atom and XML format available if you look in the code of the page, but as you certainly know, RSS feed should be "available" for blog readers without requesting to look in the code of the page to find it... ;o)
Re your question about making links open new windows, I don't like loosing my way when I am blogging and I personaly prefer having a new windows open when I follow an outgoing link, I hate pushing the back button many times to get back to the initial story I was reading... More over, I am using Ecto to blog and it is an automatic process there... But certainly a question of personal feeling that might be different for you.
Posted by: Guillaume du Gardier | 20 June 2005 at 01:01 PM
you can also use tab to follow outgoing links...
with Firefox, or Safari...
Posted by: Ekzit | 24 June 2005 at 03:34 PM
Some agencies' blogs are not really blogs just as some agencies are not really agencies. It just happens. Topic goes far.
That said, I too prefer a new window on links, but am thinking of getting firefox. Anyway, any system has its own limits : if you visit 10 sites or blogs same time, you might end up getting confused whatever your choice.
Posted by: flo | 20 July 2005 at 06:02 PM