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Deutsche Bank Research, the think tank of the Deutsche Bank issued a report "Blogs: The New magic formula for corporate communications ?"
You can download it there as pdf file. See also DB Research
Technorati Tags: blogging survey, Deutsche Bank
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Very good paper on corporate blogging. I particularly like the matrix on the various applications of blogs in corporate environements. I'm adding it to my library of documents on online PR and corporate blogging. Thanks for sharing this!
Posted by: Stan | 26 August 2005 at 02:29 PM
Zerfass, the matrix's author has a more up-to-date matric on his web site
http://www.meinungsmacherblog.de/?p=11
Posted by: Martin Lessard | 13 September 2005 at 06:19 PM