PR Thoughts

Steve Rubel to join Edelman

Waoo, this is a great news ! Famous PR blogger Steve Rubel from Micro Persuasion is joining Edelman US at the end of this month. He will be based in the NY office and will join Rick Murray's team, which already includes Phil Gomes, the first PR pro to enter the blogosphere...

Well, I have to say I am more than happy to be part of this international PR blogger team, the complementarity of our skills is going to bring us a lot of opportunities to exchange on a topic we're all fans of.

Welcome Steve, I am very excited to meet you in real life now ! ;o)

Technorati Tags: Edelman

Blogs vs. MSM

Dave Sifry published yesterday the second part of Technorati's state of the blogosphere, it's definitely worth reading !
In the same time, Technorati announced a new filter by authority feature, that I have to say, I was expecting for long...;o)

Below is the summary from Dave's post.

• Blogging and Mainstream Media continue to share attention in blogger's and reader's minds, but bloggers are climbing higher on the "big head" of the attention curve, with some bloggers getting more attention than sites including Forbes, PBS, MTV, and the CBC.

• Continuing down the attention curve, blogs take a more and more significant position as the economics of the mainstream publishing models make it cost prohibitive to build many nice sites and media

• Bloggers are changing the economics of the trade magazine space, with strong entries covering WiFi, Gadgets, Internet, Photography, Music, and other nice topic areas, making it easier to thrive, even on less aggregate traffic.

• There is a network effect in the Technorati Top 100 blogs, with a tendency to remain highly linked if the blogger continues to post regularly and with quality content.

• Looking at the historical data shows that the inertia in the Top 100 is very low - in other words, the number of new blogs jumping to the top of the Top 100 as well as he blogs that have fallen out of the top 100 show that the network effect is relatively weak.

• The Magic Middle is the 155,000 or so weblogs that have garnered between 20 and 1,000 inbound links. It is a realm of topical authority and significant posting and conversation within the blogosphere.

• Technorati Explore is a new feature that uses the authoritative topical bloggers as a distributed editorial team, highlighting the most interesting blog posts and links in over 2,500 categories.

• The new Filter By Authority slider makes it easy to refine a search and look for either a wider array of thoughts and opinions, or to narrow the search to only bloggers that have lots of other people linking to them. This gives you the power to decide how much filtering you want.

Full post from Technorati's blog

David Weinberger in Paris

Save the date !

David Weinberger, famous blogger and thought leader of the Web 2.0, author of Small Pieces Loosely Joined, co-author of The Cluetrain Manifesto, will be in Paris for a conference on Monday the 27th february from 5.30 PM to 7.30 PM, place to be announced here soon.

David will be talking about the changes Internet and blogging brings to the way people & companies communicate, why we should consider entering the conversation and how, which influence this new way of sharing information has on marketers and stakeholders, why brands should engage customers in a cocreation process... and more.

It's definitely time to make a jump in Paris, yes, disclosure, it's an Edelman conference that I am organizing for the Online Communications department I am leading, and yes, you're welcome if you wan't to participate, just leave a comment below or drop me an email to confirm your participation to help us manage this great event correctly.

If you can't make it on the 27th, we'll be on the 28th in Germany and on the 1st March Italy, so let me know.

Original photo on Flickr

tags technorati : david weinberger
edelman

Technorati's State of the blogosphere

Technorati published it's "State of the blogosphere" report, part I.

In summary:

• Technorati now tracks over 27.2 Million blogs
• The blogosphere is doubling in size every 5 and a half months
• It is now over 60 times bigger than it was 3 years ago
• On average, a new weblog is created every second of every day
• 13.7 million bloggers are still posting 3 months after their blogs are created
• Spings (Spam Pings) can sometimes account for as much as 60% of the total daily pings Technorati receives
• Sophisticated spam management tools eliminate the spings and find that about 9% of new blogs are spam or machine generated
• Technorati tracks about 1.2 million new blog posts each day, about 50,000 per hour
• Over 81 million posts with tags since January 2005, increasing by 400,000 per day
• Blog Finder has over 850,000 blogs, and over 2,500 popular categories have attracted a critical mass of topical bloggers

See the full report on technorati's weblog, part II is announced so stay tuned there !