Apple released iTunes 6 with several terrific new features. Music Videos is one but also very interesting the ability to buy and send music as gift or to post personal reviews and ratings. I wonder how many video clips are available right now, the list I saw today was already quite impressive...
Apple offers a specific entry for Pixar's films and I couldn't resist jumping through this open gate to get "For the birds", a short film that made me laugh as never the first time I saw it few years ago... I fully recommend to invest the 2,49 EUR required to get it !
With the new iPod also released those last days (who did get a Nano....?), Apple is now inviting us to "Watch your music" as the campaign says. Who could have imagine that we would once write such things and more over that it will make any sense...?!? Nothing else than Apple's genius ! That's terrific marcom !
The advert is really a success too. Well, I wonder what might be Apple's next step on the big consumer market...
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