Technorati and Edelman have launched a new survey to analyze how bloggers interact with companies and their products. The goal of this survey is for part of it, to get opinions on best practices for companies wanting more active involvement with the blogging community.
Certainly a good idea and I am looking forward to see the results.... But... I'd like to react on Question #9: If you know a message is sent to you from a PR firm, how much are you likely to trust it on a scale between 1 and 10, where “1” is "not at all" and “10” is "complete trust"?
Although I am a PR blogger, I often receive informations/products from companies that are looking for my "voice" ... I don't think that a message is loosing immediately credibility as soon as he has been send out by a PR firm. My answer is a blogger one, not a PR one by the way here. The most important is how the message coming from this PR firm is formulated, knowing that the target audience must be taken in consideration in the way the message is written. As blogger, I am happy to get informations about companies that are in my scope of interest, but it will be boring to get traditional press releases from them, I am not a journalist. Which doesn't mean that I don't want to be informed. I wan't the sender of the information to adapt the content for me or what I represent. Send me information plus links to help me get additional inputs on the story and let me form my own opinion.
So, my answer to the question is "5", depending of the content, not only of the sender ...;o) How many times are we spammed directly by companies to promote products, often pharmaceuticals or software, of no interest to us at all... ? Would those companies be working with PR firms, then they would certainly not be spamming us... ;o)
Just my 2 cents...
Technorati Tags: Edelman, technorati
